1. Thicker Fuller Beard = Stronger Masculine Jawline
There's a reason women call beards "men's makeup". A beard can change your entire appearance just like makeup. A thick beard reads as a bigger, more masculine jaw. A study found that women found men with thick, full beards more attractive and masculine.
This rating was even more pronounced for men with smaller natural jaw size. The beard improves the appearance of jaw size, increasing perceived attractiveness.
Dixson, Lee, Sherlock & Talamas 2017, Evolution and Human Behavior 38(2):164–174.









